This "How I Built This" episode features Barry Turner, co-founder of Lenny & Larry's, a successful protein cookie brand. The interview traces Turner's journey from American Gladiator to struggling actor, culminating in the accidental creation of Lenny & Larry's protein muffins and subsequent evolution into a national brand. The podcast details the challenges of early business development, including formula refinement and distribution, and the eventual sale of the company, which Turner later regrets. A key takeaway is Turner's emphasis on hard work and determination over luck, highlighting his entrepreneurial spirit and resilience. The episode offers insights into building a brand, navigating business partnerships, and the emotional toll of entrepreneurial success and setbacks.
