This episode explores the challenges and opportunities presented by tariffs for Amazon sellers, particularly in the context of the US-China trade war. Against the backdrop of fluctuating tariffs and potential border restrictions, the discussion centers on the importance of meticulous cost tracking to maintain profitability. More significantly, the panelists highlight the widespread issue of sellers unknowingly or intentionally underpaying tariffs, leading to unfair competition and potential legal repercussions. For instance, one panelist recounts a personal experience of facing unexpectedly high tariffs due to inaccurate product descriptions on customs forms. The conversation then pivots to strategies for mitigating tariff impacts, including negotiating with suppliers and freight forwarders, and employing tariff engineering techniques to optimize product design and classification. Finally, the panelists discuss the potential for increased US manufacturing and the need for a more streamlined, efficient system to support smaller Amazon sellers in navigating the complexities of international trade. This means that proactive cost management and a thorough understanding of tariff regulations are crucial for long-term success in the Amazon marketplace.