This Rapid Response podcast episode focuses on the impact of avian flu and inflation on egg prices, featuring an interview with Russell Diez-Canseco, CEO of Vital Farms. The discussion covers the supply chain disruptions caused by avian flu, Vital Farms' unique business model of working with smaller farms, and their pricing strategy despite rising costs. Diez-Canseco highlights the importance of transparency and building trust with consumers and farmers, emphasizing that Vital Farms hasn't raised prices in over a year due to their long-term relationships. The interview also touches on a lawsuit with PETA and the distinctive orange yolk color of Vital Farms' eggs. Listeners gain insight into the egg industry's dynamics and the strategies of a successful, values-driven brand navigating market challenges.
