Ralph and Lauren are getting into the nuances of Meta’s audience segmentation and why relying solely on in-app metrics could be costing you big. They break down how Meta categorizes audiences into "new," "engaged," and "existing" and why that distinction is crucial for optimizing ad spend. If you’ve ever wondered whether your ad dollars are actually bringing in new customers or just retargeting the same warmed-up leads, this is the episode for you. Plus, Lauren shares an eye-opening moment from a recent mastermind, telling us just how many high-revenue brands are still dropping the ball on AI-driven customer engagement. Get ready for some critical insights, a little beachside humor, and the one Meta Ads setting you must double-check today.

Chapters:

00:00:00 - Enter the Perpetual Traffic Arena
00:01:58 - Digital Marketer & The Founder's Board Blueprint
00:05:24 - Masterminds: The Hidden Growth Accelerator
00:06:06 - AI’s Customer Service Takeover
00:15:27 - Data: The Make-or-Break Factor
00:18:02 - Meta’s Audience Segmentation Secrets
00:26:44 - The Ad Set Performance Lab
00:27:51 - Audience Segmentation vs. Attribution Windows
00:29:38 - Ads Manager: Audience Setup Masterclass
00:31:33 - Data Integrity & Attribution Warfare
00:36:50 - Meta’s Attribution Minefield
00:39:42 - Tier 11 Data Suite: Your Competitive Edge
00:49:53 - The Final Word: What’s Next?

LINKS AND RESOURCES:

How Meta Ads Manager Is Lying to You & What You Can Do About It

Perpetual Traffic