Eco-Labels: How They Skyrocket Sales And Build Trust — Laurent Bocahut | Why The Product Environmental Footprint Matters, Why Lifecycle Assessment Is Key For Sustainability, What Industries Benefit From Eco-labels, How brands start sustainability (#378) | Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast | Podwise
Eco-Labels: How They Skyrocket Sales And Build Trust — Laurent Bocahut | Why The Product Environmental Footprint Matters, Why Lifecycle Assessment Is Key For Sustainability, What Industries Benefit From Eco-labels, How brands start sustainability (#378)
This episode explores the impact of eco-labels on online shopping and how brands can measure and reduce their products' environmental footprint. Against the backdrop of growing consumer awareness of sustainability, the discussion centers on Product Environmental Footprint (PEF), a method for calculating a product's environmental cost beyond just carbon emissions, encompassing water usage, biodiversity impact, and chemical effects throughout its lifecycle. More significantly, the interview reveals the challenges brands face in obtaining and processing the necessary data for accurate PEF calculations, highlighting the complexity of supply chains and the need for data-driven automation. For instance, the guest, Laurent Bocahut, CEO of PathTrust, explains how his company translates complex environmental data into simple, understandable scores (A-E) for consumers, leading to a 30% traffic increase for a client, Lagopad. The conversation further delves into the application of PEF across various industries, including apparel, home equipment, and furniture, emphasizing the importance of objective data to combat greenwashing. As the discussion pivoted to data acquisition, Bocahut detailed PathTrust's approach, starting with minimal data (product weight and composition) and progressively enriching it through integration with supply chain management systems. Ultimately, this episode underscores the increasing importance of eco-labels and the role of technology in enabling brands to embrace sustainability, influencing consumer behavior and potentially shaping future regulations.
