Why Customer Surveys Are The Secret Weapon For Shopify Store Growth — Timothy Andersen | Why Zero-party Data Beats Third-party Cookies, How To Use Surveys In Customer Journey, What To Ask In Post-purchase Surveys, How To Boost Survey Response Rates (#379) | Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast | Podwise
Why Customer Surveys Are The Secret Weapon For Shopify Store Growth — Timothy Andersen | Why Zero-party Data Beats Third-party Cookies, How To Use Surveys In Customer Journey, What To Ask In Post-purchase Surveys, How To Boost Survey Response Rates (#379)
This episode explores the effective collection of zero-party data to boost Shopify store conversions. Against the backdrop of increasing uncertainty around third-party cookies, the discussion highlights zero-party data—information customers proactively share—as a more reliable alternative. Timothy Andersen, co-founder of Goji Berry, a Shopify survey tool, details various methods for collecting this data, emphasizing strategically placed surveys at different customer journey touchpoints (website entry, post-purchase, post-delivery). More significantly, the conversation delves into creating effective surveys, focusing on unbiased questioning, high response rates, and actionable insights. For instance, a fashion retailer significantly reduced dead stock by using Goji Berry surveys to gauge customer preferences for new product designs. Finally, the episode underscores the importance of integrating survey data into marketing automation for personalized customer experiences and the crucial role of transparency and trust in data collection practices. What this means for Shopify merchants is a shift towards building direct customer relationships based on reliable, first-hand data, leading to more efficient marketing and inventory management.
