This TED Business podcast features an interview with Raja Rajamannar, Mastercard's Chief Marketing Officer, discussing his philosophy of "quantum marketing." Rajamannar argues that marketing should not only drive profit but also contribute positively to society, citing examples like Mastercard's "True Name Card" for transgender individuals and a tactile card for the visually impaired. He emphasizes that a purpose-driven approach, prioritizing societal good, ultimately leads to greater brand loyalty and profitability. The podcast concludes with Modupe Akinola reflecting on her own journey of defining purpose, highlighting its iterative nature and the importance of continuous inquiry. Listeners gain insights into a purpose-driven marketing approach and its practical applications.
