#096 - The Business Behind Podcasting with Brien Gearin I The Corey Ganim Show

This episode explores the entrepreneurial journeys of two successful individuals, Corey Ganim and Brien Gearin, focusing on podcasting and marketing strategies. Against the backdrop of Corey's shift from an Amazon-centric podcast to a broader entrepreneurial focus, Brien, a successful marketing agency owner and podcast host ("Millionaire University"), shares his experiences. More significantly, the conversation delves into Brien's early entrepreneurial endeavors, including lawn care, and his initial foray into corporate sales, highlighting the lessons learned from both successes and failures. For instance, Brien emphasizes the importance of active participation in online communities and the power of mentorship in building a successful business. As the discussion pivoted to Brien's podcast, "Millionaire University," he reveals its growth trajectory, marketing strategies (including substantial initial investment in paid advertising), and impressive listener base (over 500,000 monthly listeners). The episode concludes with insights into the financial success of the podcast and the potential of membership models, emphasizing the value of building relationships and leveraging a podcast platform for business growth.