#097 - How to Blow Up on Social Media with Brett Clur I The Corey Ganim Show

This episode explores the journey of Brett Clur, a professional drummer from South Africa, and his transition from in-person drum instruction to building a substantial online presence. Against the backdrop of a weak South African rand, Brett leveraged online teaching and content creation to earn in US dollars, highlighting the financial advantages of remote work. More significantly, the conversation delves into Brett's experience with content creation on YouTube and Instagram, where he achieved significant growth through short-form video content focused on drum education. For instance, his decision to post two educational drum videos daily on Instagram Reels led to a rapid increase in followers. As the discussion pivoted to monetization strategies, Brett shared his experiences with freelance blog writing for clients like Roland, earning $350 for 1000-word articles, and later transitioning to YouTube scriptwriting for a larger retainer. Finally, the episode concludes with insights into the importance of personal branding through video content, emphasizing the value of building authentic connections with an audience and the impact of emotional engagement in driving views and fostering a loyal following.