Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in the premium beauty and wellness space. Drawing from years of experience and countless tests across major ad platforms, Lauren reveals why most brands are getting creative wrong and how to shift from “pretty” to “profitable.” From bridging the communication gap with design teams to using data to override subjective bias, this episode delivers actionable strategies to help CMOs, creative directors, and brand owners finally align aesthetics with ROI. If you’re ready to stop wasting ad spend and start scaling smart, this episode is your new playbook.

Chapters:

00:00:00 - Kicking Things Off: Welcome to Perpetual Traffic
00:00:43 - Why Creative Is the Secret Weapon in Modern Marketing
00:02:21 - Meet Lauren Schwartz: The Creative Brain Behind the Conversions
00:04:42 - Cracking the Code on Creative Teams (Without Losing Your Mind)
00:08:26 - “I Just Don’t Like It”: Turning Vague Feedback into Winning Ads
00:20:22 - Brand vs. Performance: Who Wins and Why It Matters
00:24:22 - The Lip Gloss That Crushed It: How Raw Content Drives Real Sales
00:29:19 - Luxe Meets Lo-Fi: Finding the Sweet Spot for Scalable Ads
00:32:06 - How to Sell a Look (and Skyrocket Your AOV)
00:35:35 - Smart Creative for Beauty Brands That Actually Moves Product
00:38:04 - Stop Selling Products—Start Telling Stories That Convert
00:45:30 - Wrapping Up: What’s Next in the Creative Series

LINKS AND RESOURCES:

ACTUAL Data Driven Creative
Scale Your Beauty Brand Without Wasted Spend
Tier 11 on YouTube
Lauren Schwartz on LinkedIn
Get Your nCAC Calculator Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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Mentioned in this episode:

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Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz

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