Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn’t just look pretty, but sells. From Hailey Bieber’s strawberry face trend to Halloween-ready lash looks and Cinnamon Toast Crunch-inspired lip gloss campaigns, Lauren shares real-world strategies and creative psychology that drive ROI. If you're a growth-minded entrepreneur craving tangible takeaways on trend-driven, authentic marketing that doesn’t feel like an ad, this episode is your masterclass.

Chapters:

00:00:00 – Kicking Off with Ralph & Lauren: The Creative Duo Returns
00:00:29 – Why Beauty Brands Are Breaking the Mold
00:02:20 – Trends That Sell: What’s Hot (and Actually Works)
00:05:25 – The Secret Sauce: Marrying Trends with Conversion-Driven Creative
00:09:01 – Real Results: How Lily Lashes Nailed Halloween with Simplicity
00:11:26 – Influencers or Actors? The Truth About Authentic Ads
00:13:50 – Behind the Scenes: How Content Creators Are Chosen and Coached
00:18:59 – Why Food, Feelings & Lip Gloss Make the Perfect Ad
00:27:13 – What’s Next: More Beauty, More Strategy, More Real Talk

LINKS AND RESOURCES:

Scale Your Beauty Brand Without Wasted Spend
Episode 688: Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz
ACTUAL Data Driven Creative
Scale Your Beauty Brand Without Wasted Spend
Tier 11 on YouTube
Lauren on LinkedIn
Get Your nCAC Calculator Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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How The Top Beauty Brands Turn Online Trends into Advertising Performance

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