This Channel Increases ROAS and is ACTUALLY Scalable

In this episode of the "Chew on This" podcast, hosted by AppLovin, Yingying Kuang, VP of Growth and e-commerce at Kitsch, discusses diversifying marketing channels beyond Meta. Yingying shares her experience in DTC brands, emphasizing the importance of a cohesive, multi-channel marketing strategy that includes paid social, influencers, podcasts, and even TV. She details Kitsch's approach to creative testing, audience targeting, and performance tracking across various platforms, including their success with AppLovin. Yingying also provides actionable advice on influencer marketing, including vetting influencers based on CPM and CPV guidelines, and shares insights on leveraging product launches as a growth lever.

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Chew on This - Digestable DTC Content

Introduction to Diversifying Marketing Channels

Kitsch's Approach to Channel Diversification and Creative Testing

AppLovin as a Promising Marketing Channel

Driving Top-of-Funnel Awareness and the Role of Influencer Marketing

Challenges, Learnings, and Key Takeaways on Diversifying Marketing Channels

This Channel Increases ROAS and is ACTUALLY Scalable

Chew on This - Digestable DTC Content

00:00Introduction to Diversifying Marketing Channels

Introduction to Diversifying Marketing Channels

04:34Kitsch's Approach to Channel Diversification and Creative Testing

Kitsch's Approach to Channel Diversification and Creative Testing

14:46AppLovin as a Promising Marketing Channel

AppLovin as a Promising Marketing Channel

25:17Driving Top-of-Funnel Awareness and the Role of Influencer Marketing

Driving Top-of-Funnel Awareness and the Role of Influencer Marketing

37:12Challenges, Learnings, and Key Takeaways on Diversifying Marketing Channels

Challenges, Learnings, and Key Takeaways on Diversifying Marketing Channels