This episode explores the challenges and opportunities facing Amazon sellers in 2025, particularly concerning the increasing competitiveness of traditional Amazon advertising and the rise of international expansion. Against the backdrop of rising tariffs and competition in the US market, the conversation highlights the growing importance of Demand-Side Platforms (DSP) as a way to diversify advertising strategies and reach new audiences beyond traditional sponsored ads. More significantly, the discussion emphasizes the strategic value of leveraging external traffic sources, such as influencer marketing, to drive sales and brand growth. For instance, the hosts discuss how sellers are increasingly exploring international markets to overcome saturation and competition in their home countries. The speakers also highlight the importance of attending industry conferences to network, learn about new trends, and gain insights from successful sellers in different markets. In conclusion, the episode underscores the need for Amazon sellers to adapt to a changing landscape by embracing innovative strategies, diversifying their advertising approaches, and expanding internationally to achieve sustainable growth. This reflects emerging industry patterns emphasizing agility, data-driven decision-making, and a global perspective for long-term success in e-commerce.
