This episode explores keyword research strategies using Seller Sprite for Amazon private label businesses, emphasizing the importance of understanding keyword distribution and organic ranking for scaling effectively. Vincenzo Toscano, Founder and CEO of Ecomcy, demonstrates how to use Seller Sprite to identify high-impact keywords for listing optimization and PPC campaigns, using Vitamin C as an example product. He begins with a reverse ASIN lookup on a best-selling product to understand its keyword click share, highlighting the need to assess competition dominance and identify alternative ranking opportunities. More significantly, Toscano contrasts reverse ASIN with keyword mining, explaining how each approach offers unique insights into keyword relevance within a niche. The tutorial progresses into selecting top competitors and filtering keywords based on purchase percentage, search volume, and click concentration to refine keyword selection. Ultimately, this methodology enables informed decisions on keyword selection for listings and PPC, which reflects emerging industry patterns of data-driven strategies in e-commerce.
