The Post-Purchase Page That Generated $30,000 IMMEDIATELY — Varun Kundra | Why Cross-Selling Boosts AOV, What Makes Post-Purchase Upsells Work Best, How To Find The Right Cross-Sell Offer, How To Monetize Your Shopify Thank-You Page (#396) | Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast | Podwise
The Post-Purchase Page That Generated $30,000 IMMEDIATELY — Varun Kundra | Why Cross-Selling Boosts AOV, What Makes Post-Purchase Upsells Work Best, How To Find The Right Cross-Sell Offer, How To Monetize Your Shopify Thank-You Page (#396)
This episode explores strategies for e-commerce businesses to increase their average order value (AOV) through cross-selling and upselling techniques. Against the backdrop of rising customer acquisition costs, the conversation highlights the importance of maximizing revenue from each shopper. Varun introduces AfterSell, a Shopify app designed to boost AOV, emphasizing the psychology behind successful upselling, which relies on personalized and relevant offers presented at the right moment, often leveraging the post-purchase euphoria. Personalization, such as including the customer's name, and tailored customer journey funnels are crucial for effectiveness. The discussion pivots to various funnel entry points, including in-cart offers like direct upsells and add-ons, checkout offers, and post-purchase landing pages, with the latter being particularly effective due to reduced distractions and the shopper's receptive state. More significantly, the conversation introduces a novel concept of incorporating third-party offers through a network, allowing merchants to earn revenue via a 50-50 rev-share model by displaying relevant ads from other brands on their confirmation pages, with tools to control and filter these offers. This approach provides merchants with a way to generate additional income without extra effort, reflecting emerging industry patterns in retail media networks.
