What To Do With Open Box Returns On Shopify — Brad Sorock | How Drip Pricing Drives Sales, Why Returns Vary By Industry, Why Open Box Returns Boost Efficiency, Why Customer Service Is A Top Priority, How Eco-consciousness Drives App Development (#397) | Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast | Podwise
What To Do With Open Box Returns On Shopify — Brad Sorock | How Drip Pricing Drives Sales, Why Returns Vary By Industry, Why Open Box Returns Boost Efficiency, Why Customer Service Is A Top Priority, How Eco-consciousness Drives App Development (#397)
This episode explores the challenges of managing open box returns for e-commerce businesses, particularly Shopify merchants, and introduces a unique solution developed by Brad Sorock, an e-commerce veteran. Sorock shares his journey from building a $20 million online retail business to creating a Shopify app, returnsforsale.com, designed to efficiently handle and resell returned items. Against the backdrop of increasing returns and the complexities of managing warehouse space, the app offers features like product rating, image selection, and a "drip pricing" model to incentivize sales. More significantly, the app integrates directly with Shopify, allowing merchants to easily list and manage returns, adjust return policies, and automatically archive sold items. For instance, the "drip process" allows merchants to gradually reduce the price of returned items over time, letting the market determine the optimal selling price. The discussion pivots to the app's functionality across various industries, from automotive parts to wigs, highlighting its versatility in addressing the universal problem of returns. This means for e-commerce businesses, the app not only streamlines the returns process but also opens up new revenue streams by efficiently reselling items that would otherwise be difficult to manage.
