This episode explores recent developments impacting e-commerce sellers, focusing on tariff adjustments, platform updates, and advertising innovations. Against the backdrop of fluctuating trade policies, the podcast highlights a temporary tariff pause between the U.S. and China, offering a potential reprieve for Amazon sellers sourcing from China, while also examining the implications of changes to de minimis tariffs and their effect on companies like Timu and Shein. More significantly, the discussion pivots to platform updates, including TikTok's expansion into secondhand sales, Amazon's remote fulfillment options for Ireland, and adjustments to Seller Fulfilled Prime. As the episode progresses, it covers fee adjustments for partner carrier shipments and FedEx's expanded role in Amazon deliveries. The episode concludes with an overview of Amazon's Upfront presentation, detailing new CTV ad formats like contextually relevant pause ads and shoppable ads, reflecting emerging industry patterns in advertising accessibility for smaller sellers.