This episode explores strategies for e-commerce success on Amazon and beyond, featuring Neeme Rõõs, an experienced seller with over $100 million in sales. Rõõs shares his journey from affiliate marketing to private labeling, emphasizing the importance of long-term brand building over short-term tactics. Against the backdrop of rising Amazon fees and increased competition, Rõõs highlights the significance of product differentiation and customer-centric listings. More significantly, the discussion pivots to manufacturing locations, with Rõõs noting his brand's focus on US-based production for quality and customer perception. For instance, despite tariffs and economic uncertainties, Rõõs's business remains stable due to its US-centric approach. The conversation also covers expanding to Walmart retail, prioritizing customer feedback for product improvement, and leveraging market share data for competitive analysis, reflecting emerging industry patterns focused on sustainable growth and brand resilience.
