Episode 305 - Amazon Ads Are Evolving — Here’s What You Need to Know

In this episode of The Smartest Amazon Seller podcast, host Scott interviews Neha Bhuchar, the founder of Adam11, an Amazon advertising service. Neha, an ex-Amazon advertising team member, discusses the recent changes in Amazon Marketing Cloud (AMC) and how her company leverages "retail-aware advertising" by integrating Seller Central data like inventory and pricing into ad strategies. She explains that Amazon's advertising algorithm prioritizes click-through rate over conversion rate for ad placement and clarifies how AMC allows sellers to create custom audiences for targeted advertising, effectively giving them more control over bid modifiers than Amazon's dynamic bidding. Neha also shares her insights on the potential impact of tariffs on ad spending, the future of Amazon advertising with AI, and the increasing importance of audience targeting.