Episode 306 - What Every Brand Needs to Know About AI, Influencers, and Social Video

In this episode of The Smartest Amazon Seller Show, Scott interviews Justin Willhite, a Senior Influencer Marketing Manager at Twitch and owner of a video production company, about the intersection of AI, video, social media, and influencer marketing. Justin shares his background in YouTube and Twitch, discusses the concept of "dark social media," and explains how brands can leverage video content on social media platforms like TikTok, Instagram, and YouTube Shorts. He emphasizes the importance of creating engaging, behind-the-scenes content and advises brands to rethink their approach to social media marketing. The conversation also touches on the role of AI in video production, with Justin cautioning against over-reliance on AI-generated content and highlighting the potential for platforms to de-prioritize such content in the future. He recommends tools like SubMagic and 11 Labs for improving video production productivity and shares his thoughts on UGC strategies.