Marketing Will Be Upended Sooner Than You Think

In this episode of Decoding AI for Marketing, hosts Greg Stewart and Rex Briggs interview Vik Batra, former CMO of HP and founder of Maximon, about the impact of AI on marketing. Vik shares his experiences implementing AI at HP, including a project that aimed to cut $88 million in non-media costs over three years. He discusses how AI is changing the marketing landscape, particularly the relationship between marketers and agencies, and emphasizes the importance of training marketing teams to use AI effectively. Vik also introduces Maximon, his company focused on helping marketing functions become AI-first through strategic frameworks, customized tools, and training. The conversation explores the potential for AI to revolutionize content creation, research, and customer experience, while also addressing concerns about job displacement and the need for new organizational structures. The discussion concludes with the importance of adapting to AI to remain competitive.