The Challenges of AI Marketing in Heavily-Regulated Industries

In this episode of Decoding AI for Marketing, host Rex Briggs and MMA Global CEO Greg Stewart interview Steve Erbentraut, Managing Director for Technology Solutions at MarketBridge, about the use of AI in marketing operations within heavily regulated industries. They discuss the risks and opportunities associated with AI adoption in sectors like healthcare, finance, and insurance, where trust and compliance are paramount. Steve emphasizes the importance of human oversight in AI decision-making, especially concerning customer communications and data privacy. The conversation explores practical applications of AI, such as automating marketing mechanics and enhancing data accessibility, while also addressing security concerns and the need for data governance. The guests also discuss the balance between AI-driven efficiency and maintaining a human touch to preserve brand authenticity and customer trust.