Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.

Chapters:

00:00:00 - Welcome to the Perpetual Traffic Podcast
00:00:35 - The Wild Rise of AI in Video Content
00:02:04 - Is Human Video Dead? The Future of AI Creation
00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails
00:05:31 - SEO Flashbacks and What AI is About to Break
00:11:30 - Behind the Curtain: AI Tools That Actually Work
00:12:33 - Turning Prompts Into Profit: Smarter Content With AI
00:14:28 - Airtable Hacks That Supercharge Your Workflow
00:16:42 - Why AI Alone Will Tank Your Audience Targeting
00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance
00:18:17 - CMOs, Here’s Where AI in Marketing is Headed Next
00:19:59 - How Pro Editors Use AI Without Losing the Plot
00:22:08 - Um, Wait—Do Imperfections Build Trust?
00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity
00:26:30 - Final Takeaways, Laughs, and Where to Find Ian

LINKS AND RESOURCES:

Video Case Story
Connect with Ian on LinkedIn
YouTube: Video Case Story
Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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(Replay) 5 AI video tools you can’t live without with Ian Garlic

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