Meta Ads are evolving—and if you’re still clinging to Advantage+ Shopping campaigns, you’re already behind. In this high-impact episode, Ralph Burns and John Moran pull back the curtain on their $4M+ test using Meta’s new Advantage+ Sales Campaigns, breaking down what’s working right now in the face of Meta’s June 25th switchover. You’ll hear why "one campaign, one ad set, 50 ads" is more than just a tactic—it’s the future. Whether you’re running a low-volume brand or managing high-ticket spends, this episode is your tactical field guide to staying ahead of Meta’s automation curve. Plus, discover how John’s 3-month test is outperforming traditional structures—and how you can apply it today.

Chapters:

00:00:00 - Kicking Things Off (and Yep, Ralph Has COVID)
00:00:34 - Why This Episode Might Just Blow Your Mind
00:00:51 - The Underdog Ad Account That Surprised Everyone
00:01:20 - What You Really Need to Know About Advantage+ Sales
00:02:02 - Meta's Big Shift: Are You Ahead of the Curve?
00:03:36 - Enter John Moran: The Ad Scientist in Flannel
00:05:32 - The Death of Advantage+ Shopping (and What’s Replacing It)
00:07:09 - The $4M Test: Here’s What Actually Worked
00:13:59 - Cracking the Code on Creative + Targeting Combos
00:21:02 - Scaling Smart: What the Data’s REALLY Telling Us
00:31:48 - Raw, Real, and Revolutionary Marketing Tactics
00:32:49 - The Feeder Strategy: Turning Cold Leads into Cash
00:33:44 - Ask Us Anything: Let’s Get Tactical
00:34:01 - What the Heck Is "Vibe Marketing"? (And Why It Matters)
00:35:22 - Why Creative Isn’t Just King — It’s the Whole Kingdom
00:39:48 - Plug-and-Play Tactics for Ecomm, SaaS, and Beyond
00:46:40 - Campaign Surgery: What to Fix, What to Ditch
00:59:54 - Wrap-Up, Resources, and What to Do Next

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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Mentioned in this episode:

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Killer Meta Advantage+ Case Study: 1 Campaign 1 Ad set 50 Ads…Whaa?

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