Are your B2B ads mysteriously tanking on Google? In this explosive episode, Ralph and Lauren sit down with landing page expert Tas Bober, founder of The Scroll Lab by Delphinium, to unpack Google’s stealth February 2025 landing page compliance update—a change that’s silently sabotaging paid traffic across the board. Tas reveals how Google’s AI is now judging your UX with teacher-level scrutiny, how rage scrolling signals are reshaping campaign performance, and why navigation and anchor links are now critical for survival. You'll learn how to fix ad-to-landing page misalignment, boost conversion with smart layout shifts, and adopt “consumption rate optimization” as your new metric for success. Packed with anchor nav hacks and a case study showing a 265% lift in purchases, this episode is your no-BS blueprint for keeping your B2B funnel Google-proof.

Chapters:

00:00:00 - Kicking Things Off on Perpetual Traffic
00:00:22 - What Our Listeners Are Saying
00:02:04 - Meet Tas Bober: The Landing Page Strategist
00:02:45 - The Google Update No One Saw Coming
00:04:42 - Why Relevance and UX Now Rule Ads
00:07:00 - What Makes a Landing Page Actually Work
00:09:16 - Ignore Google's Changes? Here's What Happens
00:13:57 - Smart Ways to Build Pages That Convert
00:19:13 - Picking the Right Tools for the Job
00:21:33 - What This Google Update Really Means
00:22:10 - How to Stay Google-Compliant in 2025
00:27:09 - Crushing Objections Before the Sales Call
00:29:01 - Why Relevance Is Your Ultimate Differentiator
00:35:25 - Personalization + Dynamic Pages = Scalable Wins
00:38:57 - The 4 Core Pages Every B2B Brand Needs
00:42:08 - Final Takeaways and Where to Learn More

LINKS AND RESOURCES:

Tas Bober on LinkedIn
The Scroll Lab
make data driven marketing decisions with confidence
The 5 Forces System
SUPERCHARGE YOUR MARKETING ROI
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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Decode Google’s New Diabolical Landing Page Changes with Tas Bober

Perpetual Traffic