Lauren Petrullo, founder of Mongoose Media, dives deep into her revolutionary "Email Triage" strategy—an AI-enhanced approach to onboarding emails that radically departs from stale templates. Learn how she reengineers the traditional 5–14 email sequences into dynamic, ultra-relevant pathways that scale personalization without sacrificing automation. Whether you're running an eComm brand, SaaS startup, or B2B agency, this episode will challenge how you welcome leads and redefine your first impression. Tune in to discover how relevancy rules, and why your welcome email might just be your most powerful sales tool yet.

Chapters:

00:00:00 - Kicking Off with Lauren’s Takeover of Perpetual Traffic
00:00:41 - Why “Email Triage” Will Change Everything You Know About Onboarding
00:02:27 - The Secret Sauce: Why Relevancy Beats Automation Every Time
00:05:10 - Turning Cold Leads into Superfans with Personalized Sequences
00:07:27 - What Happens When They Ghost You? Unsubscribes Done Right
00:10:05 - Don’t Miss This: How to Wow Returning Customers from Email #1
00:12:13 - Spotting the Serial Sign-Uppers — And Winning Them Back
00:18:06 - Desktops vs. Mobile: How Device Data Powers Smarter Emails
00:19:55 - Level-Up Time: Inside the Most Advanced Triage Tactics We Use
00:21:34 - Crafting Hyper-Personalized Journeys at Scale
00:21:59 - “Proof of Life” Emails: The Oddly Effective Trigger You’re Ignoring
00:23:44 - Beyond the Inbox: Why SMS + Email = Maximum Engagement
00:27:13 - Boosting Open and Click Rates Without a Subject Line Trick
00:35:03 - They’re Not Clicking — Now What? Ninja Moves for Dead Leads
00:40:47 - Wrapping with a Challenge: Rethink Your Email Game & Join the Community

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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Mentioned in this episode:

Free Snapchat Credits

Unbounce - Code PT10off

Why You’re Onboarding Your Leads Wrong and What To Do About It

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