What is the most important question everyone is silently asking? According to David Horsager, the answer is clear: "Can I trust you?" In this episode, David shares why trust isn't merely a soft skill, but rather an asset that drives leadership, innovation, sales, retention, and more. He explains that a lack of trust represents the biggest cost to organizations and is the true cause behind many issues we typically attribute to communication, leadership, or marketing. Additionally, he introduces his research-backed framework of the 8 Pillars of Trust: clarity, compassion, character, competency, commitment, connection, contribution, and consistency. David also offers some tools we can use today to turn trust into results.

David's Story: Dr. David Horsager, MA, CSP, CPAE, is the bestselling author of four books, including his latest, Trust Matters More Than Ever. David is CEO of Trust Edge Leadership Institute and a global authority on helping leaders and organizations become the most trusted in their industry. He is the inventor of The Enterprise Trust Index™, director of the annual study—The Trust Outlook™, and national bestselling author of The Trust Edge. With clients ranging from Fortune 100 companies to professional sports teams and global governments, David has taken the platform across the United States and on 6 continents.

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Flexible Leadership is every leader’s guide to greater success in a world of increasing complexity and chaos.

Book Recommendations

Trust Matters More than Ever: 40 Proven Tools to Lead Better, Grow Faster & Build Trust Now! by David Horsager
The Comfort Crisis: Embrace Discomfort To Reclaim Your Wild, Happy, Healthy Self by Michael Easter
Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise by Horst Schulze
The Ruthless Elimination of Hurry: How to Stay Emotionally Healthy and Spiritually Alive in the Chaos of the Modern World by John Mark Comer

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