In this episode of "That Amazon Ads Podcast," Andrew and Stephen discuss common mistakes in dayparting for Amazon advertisers. They debunk the idea of solely relying on hourly total sales trends from Seller Central, emphasizing the importance of conversion rates and quality traffic over mere volume. They highlight that daytime hours often yield higher conversion rates due to focused, mobile-driven purchases, especially for B2B businesses. The hosts also caution against pausing and unpausing campaigns, advocating for bid adjustments to maintain competitiveness and sales volume. Lastly, they criticize "day budgeting," deeming it an inconsistent and ineffective strategy for controlling ad spend, recommending bid dayparting instead.
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