In this episode of "That Amazon Ads Podcast," Sam Lee, VP of Trivium Co. and DSP expert, shares five key mistakes commonly found in DSP accounts and how to audit them. The discussion covers the importance of viewability, setting minimums, and bidding higher for prominent placements, especially on Amazon and Alexa. Sam recommends starting advertising efforts on Amazon and Alexa due to higher buyer intent, then expanding to off-Amazon platforms with a 75/25 budget split. The panel also discusses the significance of new-to-brand purchase rates, strategies for audience segmentation, and the proper implementation of merchant tokens to de-duplicate sales attribution between DSP and PPC. Additionally, they touch on creative ad types, emphasizing responsive e-commerce ads and the potential of online video (OLV) ads for mid-funnel tactics, while streaming TV ads are better suited for awareness.
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