How Shine Supply Hit $7M/yr Without Paid Ads

In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Colby Stevens from Shine Supply, a family-owned car detailing business. Colby shares the company's origin story, starting from a mobile detailing service to manufacturing their own products due to the founder's need for more income. They discuss Shine Supply's marketing strategies, focusing on Instagram with user-generated content and influencer collaborations, and their recent entry into paid ads. Colby emphasizes the importance of community and culture in differentiating their brand in a competitive market, along with providing educational content through YouTube videos. He also touches on their email marketing efforts using Klaviyo, the impact of customer reviews, and the challenges of managing rapid growth while maintaining the company's morals and principles.