How AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339

In this episode of The Marketing Millennials, guest host Tamara Grominsky interviews Nick Lafferty, the first marketer at Profound, about the evolving landscape of AI search and its implications for marketers. Nick explains how search behavior is changing with the rise of AI, with users engaging in more conversational queries. He discusses the impact on traditional SEO, noting a decline in organic traffic from Google as AI-driven search provides direct answers. Nick shares insights into how Profound helps marketers improve their visibility in AI search engines by analyzing data from platforms like ChatGPT. The conversation covers practical strategies for marketers, including optimizing content for listicles and tables, leveraging Reddit, and adapting to the shift towards AI-driven search interfaces. Nick emphasizes the importance of experimentation and continuous learning to stay ahead in this rapidly evolving field, highlighting the potential for AI to transform how users interact with the web.