In this episode of The Marketing Millennials podcast, Daniel Murray interviews Phill Agnew, host of the Nudge podcast, about the psychology of marketing. They explore principles like loss aversion versus gain framing, scarcity, the endowment effect, distinctiveness, and the pratfall effect, providing examples and discussing how marketers can effectively apply them. Phill emphasizes the power of behavioral science in marketing and shares insights on how showcasing effort can increase perceived value. He also shares a reading list for those interested in learning more about these concepts.
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