The MASAMI Story: Bootstrapping a Premium Haircare Brand Through Collaboration

In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Lynn Power, co-founder and CEO of MASAMI, a premium haircare brand, and founder of the Power Beauty Collab. Lynn shares her journey from a career in advertising to launching an eCommerce business, emphasizing the importance of brand values, financial planning, and collaborative marketing. She discusses MASAMI's product line, sustainability efforts, and the unique "pop-in" strategy facilitated by the Power Beauty Collab, where indie beauty brands share shelf space in existing retail locations. Lynn also provides actionable marketing tips for bootstrapping businesses, including leveraging Pinterest for traffic, retargeting on Facebook, and the importance of understanding the psychology of decision-making.