Episode 315 - Driving Sales with TikTok Affiliates and Euka

In this episode of The Smartest Amazon Seller podcast, Scott interviews Jeremy Yaoxin Ding, the CEO and founder of Euka, about leveraging TikTok Shop for e-commerce success. They discuss how brands can utilize Euka to connect with micro-creators on TikTok, emphasizing the importance of affiliate marketing and performance-based incentives. Jeremy explains how Euka helps brands reach out to and manage relationships with numerous creators, automate follow-ups, and incentivize content creation through contests and other engagement strategies. They also touch on the "halo effect" where TikTok Shop presence drives sales on Amazon, and Jeremy provides advice for new brands looking to gain traction on the platform, including researching successful strategies and engaging creators early on.