How to Build a Subscription Program that ACTUALLY Retains

In this episode of the Chew on This podcast, Gina interviews Nick Schack from Breeze about building and growing a subscription-based beverage company. Nick shares insights into Breeze's origins, the importance of retention strategies, and the challenges of managing subscriptions with a diverse product line. They discuss optimizing subscription cadences, the impact of discounting, and the significance of understanding customer motivations. The conversation covers strategies for upselling new products to existing subscribers, the value of personalized gifting, and the importance of a unique customer experience. Nick also shares lessons learned from product delays, the benefits of last-mile delivery services like GoPuff, and the ongoing need to innovate and adapt to changing consumer behaviors in the beverage market.