Liquid Death CMO Breaks Down Viral Marketing

In this episode of Chew on This, the hosts interview the Chief Media Officer of Liquid Death, Benoit, to explore the brand's viral marketing strategies and its unique approach to the beverage industry. Benoit shares his entrepreneurial background and how he transitioned into his role at Liquid Death, focusing on driving retail sales through innovative media strategies. The discussion covers Liquid Death's content creation process, its focus on entertainment and reaching new audiences, and its approach to product development and collaborations. Benoit emphasizes the importance of understanding the consumer journey and challenging conventional marketing metrics, advocating for a strategy that prioritizes brand awareness and customer acquisition over solely focusing on increasing lifetime value. He also shares insights into the technologies and platforms that Liquid Death uses to analyze data and optimize its marketing efforts, as well as future plans for the brand.