TikTok Live Saved My Business... | Jared Mortensen

In this episode of Lunch With Norm, Norm interviews Jared Mortensen, the founder and CEO of Real Man Apparel Company, about his journey into e-commerce and his success with TikTok Live. Jared shares his experience of selling men's underwear, emphasizing the importance of fit and comfort, and how he uses TikTok Live to engage with his community, drive sales, and build brand loyalty. He discusses strategies for managing comments, dealing with trolls, and optimizing the TikTok algorithm to reach a target audience, as well as the importance of authenticity and customer service. Jared also touches on the integration of Shopify with Amazon for fulfillment and the halo effect of TikTok on other sales channels like Amazon and Google.