The Goodwipes Playbook for Scaling in Retail

In this episode of Chew on This, Sam Neville, co-founder of Good Wipes, discusses the journey of building his brand with a focus on retail strategies. He emphasizes the importance of maintaining high energy and leveraging the synergy of the team, brokers, and consumer feedback. Sam shares insights on why Good Wipes chose brick-and-mortar retail over DTC, the power of retail environments, and the significance of starting with smaller, geographically specific retailers like Raley's, Market Basket, and H-E-B before expanding to larger chains. He also delves into the challenges of balancing customization with SKU proliferation, investing in marketing, and measuring incrementality in retail accounts, offering practical advice for founders navigating the retail landscape. The episode wraps up with rapid-fire questions, revealing personal anecdotes and valuable lessons learned throughout his entrepreneurial journey.