The BEST Tactics to Optimize Your Subscription Program

In this episode of the "Chew on This" podcast, Gina and Audrey discuss strategies for optimizing subscription programs, focusing on enhancing the subscriber portal with add-ons, banners, and easy navigation. They emphasize the importance of incentivizing add-ons with discounts and exclusive offers, using banner ads for promotions and valuable content, and ensuring the portal is user-friendly for all customers. The hosts also explore the use of customer portal actions, copy tweaks, loyalty programs, punch cards, and the cancel flow to improve retention. Additionally, they highlight the benefits of using Experience Engine for cross-selling and upselling, and they touch on essential settings like Smart Dunning, stock level checks, and upcoming order emails.