Refining before release

In this episode of the REWORK podcast, Kimberly Rhodes and Jason Fried discuss the final stages of product development for their new product, Fizzy, focusing on the "11th hour" refinements before launch. They explore the importance of addressing details like onboarding, billing, and authentication, including a potential shift to a magic link login system. Jason shares their approach to setting deadlines, emphasizing the feeling that it's "time" to ship, and they delve into the onboarding process, aiming for a user-friendly experience. The conversation also covers marketing strategies, team structure, and their philosophy against public roadmaps, favoring adaptability and learning from real-world usage.