In this episode of Chew on This, powered by Billo, Ash Melwani interviews Donatas, the CEO and founder of Billo, to discuss the evolution of Billo as a creator marketing platform, the impact of AI on content creation, and strategies for brands to leverage UGC (user-generated content) effectively. Donatas shares insights on how social media algorithms have changed, emphasizing the need for a high volume of short-form video content and data-driven approaches to creator marketing. He explains how Billo uses AI and ad purchase data to generate effective briefs, match brands with high-performing creators, and provide actionable recommendations to improve ad performance. The conversation covers the importance of authenticity in creator marketing, the potential pitfalls of AI-generated UGC, and the key factors that make a creator ad successful, such as hook rate and genuine storytelling.
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