Turn Creator Marketing into Your Most Profitable Growth Channel

In this episode of Chew on This, powered by Billo, Ash Melwani interviews Donatas, the CEO and founder of Billo, to discuss the evolution of Billo as a creator marketing platform, the impact of AI on content creation, and strategies for brands to leverage UGC (user-generated content) effectively. Donatas shares insights on how social media algorithms have changed, emphasizing the need for a high volume of short-form video content and data-driven approaches to creator marketing. He explains how Billo uses AI and ad purchase data to generate effective briefs, match brands with high-performing creators, and provide actionable recommendations to improve ad performance. The conversation covers the importance of authenticity in creator marketing, the potential pitfalls of AI-generated UGC, and the key factors that make a creator ad successful, such as hook rate and genuine storytelling.