The Hidden Power of Personalized Customer Service for Growth

In this episode of Chew on This, hosted by Ron and Anki, Isaac Lewin, Director of Sales at Country Life Natural Foods, discusses growth and retention tactics for legacy brands. Isaac shares his background in sales and marketing, emphasizing the importance of automation and focusing on high-value customers. The conversation covers Country Life Natural Foods' customer segmentation, membership program, and the significance of customer service, including personal calls to members. Isaac also touches on the use of Klaviyo for email and SMS marketing, the value of physical mail, and surprising growth hacks like before-and-after pictures. He highlights the need for hard decisions, such as cutting unprofitable affiliate programs, and the importance of continuous learning within the Shopify ecosystem.