
In this episode of Chew on This, the host interviews Liam, the founder and CEO of Instant, a company that helps brands with retention marketing by identifying lost shoppers and bringing them back to convert. Liam discusses the origins of Instant, which started from a travel blog and magazine, and evolved into a tool that remembers shoppers and enables retargeting. He emphasizes the importance of focusing on converting existing website traffic rather than solely driving new traffic, and highlights the benefits of using AI to personalize email marketing efforts. Liam also shares insights on common hesitations brands have about using AI-based tools and offers a tactical takeaway: embrace AI in your business to avoid falling behind. The episode also includes information about a special offer for listeners to try Instant.
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