In this episode, we break down Lessmore’s second major hit after Arrows and explain why Forgemaster is a pure IAP-driven idle RPG with no visible ads. From Legend of Mushroom mechanics and gacha systems to LTV, UA limits, and creative strategy, this is a deep dive into why Lessmore knows exactly when ads help and when they don’t.

What we cover

• Why Forgemaster feels instantly familiar

• Legend of Mushroom DNA explained

• Why are ads missing on purpose

• LTV vs scale tradeoffs

• UA and creative bottlenecks

• How this game could scale further

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

00:00 — Intro & context after Arrows

01:40 — Why Forgemaster matters

03:10 — Visual DNA and reused assets

04:30 — Legend of Mushroom comparison

06:20 — Gacha, skills, pets & progression

09:00 — Idle loops and infinite treadmill

11:30 — PvP, clans and social layers

13:30 — The missing ads question

16:00 — Why Lessmore likely turned ads off

18:10 — Revenue, ARPU and LTV signals

20:30 — UA performance and CPI reality

23:00 — Creative strategy limits

25:10 — How to scale Forgemaster further

27:30 — Category outlook for idle RPGs

29:30 — Final takeaways

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

🔨​ Forge Master review: Forging $3mil/month Revenue. Legend of Mushroom, westernized!

two &amp; a half gamers

🔨 Forge Master review: Forging $3mil/month Revenue. Legend of Mushroom, westernized!

two & a half gamers