This podcast episode explores the speaker's experience of moving to Puerto Rico to take advantage of the island's tax benefits and the opportunities it offers for entrepreneurs. They discuss the advantages and disadvantages of living in Puerto Rico, including the cost of living, investment opportunities, and the challenges of setting up a business. The episode also delves into the growth and success of ProTuff Products, an Amazon-based company that sells pool cleaning tools with a lifetime warranty. The speakers highlight the importance of offering warranties as a marketing strategy and discuss their innovative approach to warranty processing. They also explore the use of product inserts in Amazon packaging to collect customer information and incentivize reviews. Finally, the episode introduces Brand Fortress HQ, a new consulting program focused on helping businesses build customer engagement and brand loyalty.
