This podcast episode explores various topics related to Amazon PPC advertising. It discusses the experiences and challenges of women in the industry, the benefits of feminine energy and authenticity, the importance of free audits for PPC performance assessment, considerations for selecting an Amazon marketing agency, different pricing models used by agencies, key issues and excitement in Amazon PPC, using Amazon's direct response advertising platform, the convergence of entertainment and shopping, strategies for improving organic rank on Amazon, the importance of patience and long-tail keywords, using Amazon's Insights and Planning tool, calculating lifetime value on Amazon, product targeting strategies for Amazon DSP, the impact of AI on advertising, and the evolving landscape of advertising. The episode also mentions upcoming events and highlights the value of consistent learning and improvement.
