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In this episode, I break down the six biggest pricing traps holding accounting firms back and explain practical ways to fix them. We talk about moving beyond hourly billing, improving proposal design, avoiding underpricing, and building pricing systems that actually support profitability. I also share my reaction to the latest AI developments, including why new models like Fable have me questioning just how quickly the landscape is changing. We discuss what AI means for accounting firms today, where it creates leverage, and why pricing becomes even more important as AI reduces the relationship between effort and value.

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// Chapters:
00:00 - Pricing Traps Holding Firms Back
19:00 - Fixing Your Pricing Strategy
39:14 - Mailbag
53:30 - Closing Thoughts

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616 Your Accounting Firm Pricing Is Broken (Here’s how to fix it)

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616 Your Accounting Firm Pricing Is Broken (Here’s how to fix it)