Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted on Ausha. See ausha.co/privacy-policy for more information.
In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin King interview Makenna Riley, a 22-year-old entrepreneur who made her first million before turning 18. Makenna shares her journey into the world of online marketing, influenced by her mother, Forbes Riley, a pioneer in infomercials. She discusses her...
In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King interview Ingrid Macher, a health and fitness entrepreneur. Ingrid shares her journey from Colombia to America, detailing her struggles with weight loss, health issues, and financial hardship. She discusses how she transformed her life through fitne...
In this episode of the Marketing Misfits podcast, hosts Norm Farrar and Kevin King interview Matt McGarry, a newsletter expert, about the power and potential of email newsletters. They discuss the common misconceptions about newsletters, the importance of providing valuable content, and the strategies for growing and m...
In this episode of Marketing Misfits, Kevin King and Norm Farrar interview Eric Ryan, a marketing agency owner, about podcasting and marketing strategies. They discuss the common misconceptions about starting a podcast, the importance of niching down, and the value of becoming an authority in a specific field. Eric sha...
In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin King interview Kian Golzari, a sourcing expert based in Dubai, about navigating the complexities of global manufacturing and supply chains. Kian shares his early exposure to international sourcing through his father's work in China and discusses stra...
In this episode of the Marketing Misfits podcast, hosts Kevin King and Norm Farrar interview Marley Jaxx, a YouTube and social media expert, about strategies for maximizing reach and engagement on YouTube. Marley shares her journey from being a dental hygienist to a social media specialist and documentary filmmaker, an...
In this episode of the Marketing Misfits podcast, hosts Norm Farrar and Kevin King interview Lutz Finger, an AI and data expert from Cornell University and head of AI at XGen AI, about the evolving landscape of e-commerce and AI. Lutz discusses how AI is changing sales channels, marketing strategies, and brand interact...
In this episode of the Marketing Misfits podcast, Kevin King and Norm Farrar interview Mike Jackness, a serial entrepreneur with a background in affiliate marketing and Amazon businesses. Mike shares his journey from online poker to e-commerce, detailing his experiences with private label brands, including Color It and...
In this episode of The Marketing Misfits, Norm Farrar and Kevin King interview Peter Kostandenou, a tech entrepreneur, about his journey from a Best Buy returns reseller to Hostopia and his current ventures with MoPro. Peter shares stories about his early business ventures, including a risky deal with Best Buy that led...
In this episode of the Marketing Misfits podcast, hosts Kevin King and Norm Farrar interview Rain Bennett, a documentary filmmaker and storytelling expert, about the importance of storytelling in marketing, especially in the age of AI. They discuss how to create compelling stories that connect with audiences on an emot...
The Marketing Misfits podcast episode features Norm Farrar and Kevin King, along with guests Doug Harding, Kirk Hyust, and GC Brown, discussing the importance of retail for e-commerce businesses. They explore the current state of retail, emphasizing that in-person purchases still dominate the market. Kirk and GC share ...
In this episode of the Marketing Misfits podcast, hosts Norm Farrar and Kevin King interview Kim Dang, an entrepreneur with a diverse background ranging from running a wrecking yard to developing Chrome extensions. Kim shares her journey into e-commerce, her experience with Facebook groups, and how she built a software...
In this episode of the Marketing Misfits podcast, Norm Farrar and Kevin King interview Jesse Wroblewski, a differentiation expert, about how brands can stand out in competitive markets. Jesse introduces his "Universe of Differentiation," a framework of 12 strategies ("planets") that brands can use to differentiate them...
In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King interview Jay Hunter, the Chief Revenue Officer of MaryRuth, a vitamin supplement company. Jay shares insights into MaryRuth's success, including their focus on innovation, channel diversification (especially TikTok Shop), and maintaining a scrappy,...
In this episode of Marketing Misfits, Norm Farrar and Kevin King interview Ritu Java, CEO of PPC Ninja, about the importance of understanding the five levels of customer awareness (unaware, problem-aware, solution-aware, product-aware, and most aware) and how to tailor marketing content and ads to each level. Ritu emph...
In this episode of Marketing Misfits, Norman Farrar and Kevin King interview Forbes Riley, the "Queen of Pitch," about her career in infomercials, live home shopping, and her new movie release. Forbes shares her personal story of overcoming adversity, including childhood insecurities and career challenges, to become a ...
In this episode of the Marketing Misfits podcast, Norm Farrar and Kevin King interview Amara Omoregie about marketing strategies, AI, and customer relationship management (CRM). Amara shares her recent agency acquisition by a private equity firm and her new role managing marketing and revenue operations for their portf...
In this episode of the Marketing Misfits podcast, hosts Norm Farrar and Kevin King interview Steve Chou, an e-commerce entrepreneur, about his journey in online business, his strategies for direct-to-consumer (D2C) sales, and his views on current marketing trends. Chou shares his experience starting an online handkerch...
In this episode of Marketing Misfits, Norm Farrar and Kevin King interview Gracey Ryback, an influencer and content creator, about social media marketing, particularly on TikTok. They discuss the differences between affiliates, creators, and influencers, the importance of working with micro-influencers, and the need fo...
In this episode of the Marketing Misfits podcast, hosts Norm Farrar and Kevin King interview Denice Duff, the founder of In Your Face Skincare. Denice shares her journey from being an actress and photographer to creating a successful skincare brand. She discusses the importance of connecting with her audience through s...
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