Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted on Ausha. See ausha.co/privacy-policy for more information.
In this episode of Marketing Misfits, Kevin King and Norm Farrar interview Adam Ackerman of Turnkey Health and Beauty about the supplement industry. Adam shares his experiences as an Amazon seller and the frustrations that led him to start his own manufacturing company. The discussion covers red flags for consumers and...
In this episode of The Marketing Misfits, Kevin King interviews Neil Patel, a marketing expert and founder of NP Digital, about the evolving landscape of SEO and digital marketing in the age of AI. Patel emphasizes the shift from traditional search engine optimization to "search everywhere optimization," highlighting t...
In this episode of the Marketing Misfits podcast, hosts Norman Farrar and Kevin King interview Tiffany Ivanovsky, the owner of Emma Lou's Boutique, about her success selling women's clothing, particularly jeans, through live sales on Facebook and TikTok. Tiffany shares her journey from blogging and extreme couponing to...
In this episode of the Marketing Misfits podcast, hosts Norm Farrar and Kevin King interview Kasim Aslam, an expert in AI optimization (AEO). Kasim shares his insights on how Large Language Models (LLMs) will deliver personalized content, giving small businesses an advantage due to their expertise and granularity. He e...
In this episode of The Marketing Misfits, hosts Kevin King and Norm Farrar interview Nate Kennedy, an expert in email marketing and newsletters, to discuss strategies for building and monetizing email newsletters. Nate shares his journey from affiliate marketing to focusing on email marketing, emphasizing the importanc...
In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin King interview John Moran, a Google ads expert, about digital marketing metrics and strategies. John shares his background, emphasizing a shift from focusing solely on ROAS to prioritizing new customer acquisition and understanding traffic flow. He d...
In this episode of The Marketing Misfits, Kevin King and Norm Farrar interview Jordan Hall, a traffic and marketing expert, about current opportunities to make money online and how AI will affect these opportunities. They discuss Hall's background in affiliate marketing, his early strategies, and his evolution into bui...
In this episode of Marketing Misfits, Norm Farrar and Kevin King interview Mike Esposito from Crossover Strategies about transitioning e-commerce brands, particularly those on Amazon, into retail. Mike shares his background, including his experience at LovePop and Thrasio, and provides insights on evaluating brands for...
In this episode of the Marketing Misfits podcast, hosts Kevin and Norm interview Kitty Lai, a branding and packaging expert, to discuss the importance of branding and packaging for e-commerce businesses. Kitty shares her experiences working with major brands like Ted Baker and Cath Kidston, emphasizing the need for con...
In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin King interview Ben Weiss, an entrepreneur in the footwear industry. Ben discusses his company, which designs and 3D prints custom shoes using AI, allowing for unique designs and personalized fits. He highlights the advantages of this approach, such a...
In this episode of the Marketing Misfits podcast, hosts Norm Farrar and Kevin King interview Adam Gilad, an Emmy-nominated TV producer with a diverse background in writing, marketing, and relationships. The discussion centers on the evolving landscape of human connection in the age of AI and technology. Adam shares his...
In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin King interview Josh Hadley, an e-commerce entrepreneur and podcast host. They discuss Hadley's journey in building his stationary brand, Hadley Designs, to an eight-figure business, and his strategies for reaching nine figures. Hadley shares his insi...
This episode explores the power of newsletters for businesses, highlighting their potential for generating revenue and building authority. Kevin King recounts his early experience with a successful newsletter in the late 90s and how he revived the strategy in 2023, leading to significant profit. Against the backdrop of...
This episode explores Mary Harcourt's entrepreneurial journey, from owning a salon to founding CosmoGlo, a lighting company for beauty professionals. Harcourt shares how her passion for travel broadened her perspective and ultimately influenced her business acumen, leading her to identify a gap in the beauty industry f...
This episode explores the challenges and strategies for success in the Amazon e-commerce market, particularly for entrepreneurs transitioning from corporate backgrounds. Against the backdrop of Mayur Sethi's journey from a high-earning Silicon Valley engineer to a multi-seven-figure Amazon brand owner, the discussion ...
This episode explores the transformative potential of AI in the Amazon marketplace and broader marketing strategies. Against the backdrop of Kevin and Norm's experiences at various marketing events, the conversation delves into the use of AI tools like ChatGPT and MarioBot for optimizing YouTube content, creating mar...
This episode explores strategies for creating viral video content, focusing on a formula for achieving high viewership and engagement. Against the backdrop of the guest's transition from a singer to a viral marketing guru, the discussion highlights the importance of capturing audience attention within the first six se...
This episode explores the underutilized potential of YouTube for e-commerce marketing. Against the backdrop of a discussion about the limitations of other platforms like TikTok and Instagram, the interview highlights YouTube's unique strengths, such as its long-term content retention and its status as the number one st...
This episode explores the resurgence of American manufacturing and its implications for businesses and the global economy. Against the backdrop of China's dominance as the "world's factory," the discussion highlights a shift towards reshoring and nearshoring driven by factors such as tariffs and supply chain disruption...
This episode explores the evolving landscape of global supply chains and manufacturing, particularly in the context of rising tariffs and the increasing role of technology. Against the backdrop of ongoing trade tensions, the discussion centers on the challenges and opportunities for businesses navigating these complexi...
Follow this podcast in Podwise
Sign in to get AI summaries, transcripts and mind maps for any episode, including new ones.
