Chew on This - Digestable DTC Content The ultimate podcast tailor-made for DTC founders seeking practical insights to elevate their business game. In each episode, we serve up bite-sized, digestible content loaded with actionable tips, strategies, and success stories. Whether you’re navigating the ever-evolving landscape of e-commerce, mastering customer acquisition, or fine-tuning your brand strategy, ‘Chew on This’ has got you covered. Hit play and let’s chew on the essential ingredients for DTC success together.
The pet industry requires a fundamental shift toward prioritizing the dog as the primary customer rather than the human owner. BARK, founded by Matt Meeker, demonstrates this by focusing on emotional connections and unmet needs, such as the desire for durable, engaging products like the newly released Licksters. Scalin...
Influencer and affiliate marketing strategies are shifting as brands prioritize TikTok Shop to build awareness and drive conversions. Jay Hunter, CEO of k2o by Kylie Jenner, emphasizes that while celebrity-backed brands gain initial traction through high-profile visibility, sustainable growth relies on deep, long-term ...
Building a resilient, high-growth brand relies on "building out loud"—sharing raw, unfiltered business journeys to foster deep emotional connections with consumers, investors, and retailers. This transparency creates familiarity, often securing retail placements and funding without traditional cold outreach. Founders m...
Retention is not a standalone department but a byproduct of every company decision, from product quality to shipping reliability. Brands often treat retention as a math problem, focusing on lagging indicators like repeat purchase rates rather than addressing the root causes of customer churn. Eli Weiss, VP of Advocacy ...
True Classic has scaled to a billion-dollar brand by maintaining a relentless focus on customer-centricity and product quality. After years of bootstrapping, the company recently secured a capital partner to refine infrastructure and support global omnichannel expansion. While Meta remains the primary marketing channel...
Scaling a direct-to-consumer pet food brand requires a relentless focus on product-market fit and the integration of customer acquisition with long-term retention strategies. Spot & Tango founders Dylan and Russell emphasize that listening to first-party data led to the creation of "Unkibble," a shelf-stable, fresh-dry...
Building a sustainable children’s wellness brand requires prioritizing long-term trust over short-term growth, as evidenced by the development of Hiya Health. Adam Gilman, co-founder of the company, emphasizes that parental trust is earned through radical transparency, high-quality ingredients, and a refusal to utilize...
The podcast features London Spilker, Director of Paid Marketing at HexClad, discussing the company's growth strategies and paid media approaches. Spilker details HexClad's transition from agency reliance to a fully internal team, emphasizing the importance of talent acquisition in creative, retention, and website devel...
Pear Eyewear's VP of Marketing, Grant Goldman, discusses the brand's growth strategies, focusing on content creation and leveraging TikTok. A key element of Pear's success is its early investment in a content engine, utilizing partnerships with hundreds of creators monthly to scale creative output across diverse niches...
The podcast explores strategies for navigating Meta's Andromeda update and changing consumer behavior in digital advertising. It emphasizes adapting to Meta's AI-driven system by consolidating ad structures and diversifying creative content. The discussion highlights the importance of lo-fi, UGC-style ads and avoiding ...
The podcast features Carolus Gelmanis, CMO of Borga, discussing the brand's growth from a small e-commerce store to a global fashion accessory brand projected to reach $135 million in e-commerce sales. Gelmanis emphasizes the importance of combining performance marketing with brand-building activities, noting that Borg...
Oats Overnight's founder and CEO, Brian Tate, discusses transitioning from professional poker to building a nine-figure DTC brand. Tate emphasizes the surprising overlap between poker and business, particularly in rational decision-making and risk evaluation, highlighting the company's core value of being process-orien...
The podcast explores the journey of Four Sigmatic, a company that introduced mushroom coffee and functional wellness to mainstream routines. Tero, the founder and CEO, shares his background growing up on a Finnish farm with a deep understanding of natural products, which led him to create Four Sigmatic. He discusses th...
The podcast explores retention strategies in e-commerce, emphasizing that retention extends beyond email and SMS marketing. Firas and Eric from New Standard Co. Agency highlight the importance of customer service, product experience, and aligning acquisition with retention efforts. They advocate for analyzing layer-two...
In this episode of Chew on This, hosted by Speaker 1 and sponsored by AppLovin, Joe Yackwell, CEO of Within and Breakfast.io, discusses strategies for brands to diversify their marketing efforts beyond Meta. Joe shares his background and how his client-side experience led him to create an agency focused on business pro...
In this episode of Chew on This, the host interviews Aman, the founder of Ministry of Supply, to discuss the journey of building his brand over the last 12 years. Aman shares his background, the initial challenges of entering the apparel business, and the evolution of Ministry of Supply, including navigating inventory ...
In this episode of Chew on This, Ankit Patel interviews Kayla Castillo, Head of Customer Experience at Jaxxon, a men's jewelry line. Kayla discusses her background in fashion history and her journey to Jaxxon, emphasizing the brand's customer-first approach. She highlights the importance of balancing AI with authentic ...
In this episode of Chew on This, the host interviews Liam, the founder and CEO of Instant, a company that helps brands with retention marketing by identifying lost shoppers and bringing them back to convert. Liam discusses the origins of Instant, which started from a travel blog and magazine, and evolved into a tool th...
In this episode of Chew on This, hosted by Ron and Anki, Isaac Lewin, Director of Sales at Country Life Natural Foods, discusses growth and retention tactics for legacy brands. Isaac shares his background in sales and marketing, emphasizing the importance of automation and focusing on high-value customers. The conversa...
In this episode of the "Chew on This" podcast, Gina Pirelli and Audrey discuss email and SMS strategies for subscription businesses, emphasizing the importance of building customer relationships through these channels. They advise on when to use native platform emails versus ESPs like Klaviyo, stressing the need to mar...
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